Global retail ecommerce sales increased by $926 billion between 2019 and 2020, according to eMarketer. Of those numbers, WooCommerce powers 30% of ecommerce stores, making it a popular choice among ecommerce sellers.

So what is WooCommerce? It’s a free WordPress plugin that adds ecommerce functionality to WordPress websites. Automattic acquired WooCommerce in 2015, and it has since become the platform of choice for many merchants looking to set up their stores.

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