How Video Helps Increase Ecommerce Conversion Rates

Added by veronicafis 5 years ago in
Growth
E-commerce
Video
  • 62% of consumers watch product review videos before making a purchase.
  • 84% of consumers surveyed were convinced to buy a product or service after watching a brand’s video.
  • 97% of video marketers reported that video increased user understanding of a product or service, and 76% reported video helped them increase sales.
  • Including a video on your landing page can increase conversions by more than 80%.
  • 56% of consumers believe that a company should have video content on its website.

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