Picture this: Your Etsy shop just turned a year old, and it’s booming. You’re wondering if you should start an online store in addition to your shop. 

With Pattern by Etsy, building an online store doesn’t have to be separate from Etsy. Launched in 2017, the platform allows sellers to create personalized websites hosted by Etsy, making it easy for any seller to have their own website.

The choice to use Pattern by Etsy depends on a number of factors such as price and features. You want to make sure you’re informed about the platform before signing up. In this piece, we’ll walk you through Pattern by Etsy to help you make the best choice.