But with a drip campaign, instead of nurturing each lead individually, you can simply take their email and send them a drip (short series) of existing emails — modified as needed — to help prompt them to take that next step. This means:

• You’re able to keep building a connection with every lead without having to sit down and type dozens of emails to new leads week after week.
• You’ll be able to warm up leads more effectively without adding to your workload.
• You’re more memorable to leads because your opening communication is well-crafted rather than a generic message every agent sends.