More and more customers choose shopping online which is shown by the sharp increase of Americans who completed their holiday shopping in the comforts of their own home. From 31% of U.S. shoppers in 2013 who chose to purchase online, it increased up to 61% in just 2 years. In fact, the numbers just continue to grow. According to eMarketer, the huge online sales market is expected to continue rising from 2017’s $2.3 trillion that took up 10.1% of the total retail sales. By 2021, it’s expected to be at $4.5 trillion surpassing 16%.

Due to this, eCommerce software platforms nowadays emerge and improve not just to solve your organization’s bottlenecks but go beyond and solve your customer’s needs as well. When choosing among the platforms to add on this list, we look at the fundamental features and capabilities that it must include. One of them is mobile optimization and responsive design as consumers nowadays prefer to purchase goods using their phones at their own convenience.