What are the challenges marketers face with marketing automation?

The marketing automation world is growing fast. More people use automation for repetitive marketing tasks to increase productivity and revenue.

However, even as technology changes and evolves, people working with marketing automation have almost the same challenges as they did 5 years ago.

A while back, Viktor and I set out on a journey to find out what these challenges are.

We managed to gather 130+ answers from marketing automation experts, influencers and marketing professionals like Ed Fry, Aaron Krall, Alex Rangevik, Jon Buchan, Sampath, Chris von Wilpert, Gilles DC, Trevor Hatfield, Justin Wu, Hailey Friedman, Jason Quach, Jonathan Aufray, Yam Regev, Sam Hurley, Louis Grenier.

In addition to challenges, the respondents were kind enough to give advice to beginners.

After gathering this data, I created 2 pieces of content filled with insights, stats, and advice: a roundup of all the answers and a report with all the data.

I’m sending the highest level of my appreciation to everyone who helped.

Without the contribution of all you amazing people, it couldn’t have turned out this great. (:

I hope we can work together in the future creating awesome stuff like this.

Until then, keep being awesome! ;)