In UserIQ's ‘View From The Top’ Series, they bring together top C-Suite leaders and investors in the software industry to share their stories and elaborate on why investing in customer success has become a must-have for any business today. They'll hear how these leaders have invested in customer success to help their entire organization increase revenue, reduce churn and drive business outcomes.

In this episode, they sat down with Mark Buffington, CEO of BIP Capital, to discuss the evolution of customer success, what to report on to your board and the importance of segmentation.