In the world of technology, it’s often the engineers and designers that are among the most celebrated. They are the people who literally build amazing products that we enjoy, such as Instagram, Gmail, Twitter, Android, iOS, and other software, hardware, and services. But it’s not magic that helps guide them to take an idea from start to finish — that heavy responsibility rests on the shoulders of product managers (PM). Perhaps the unsung heroes of the industry, these skilled professionals are the people who manage the every movement of the product’s lifecycle, taking the idea from the CEO and executive level and guiding it through development. They are the ones who help dictate its strategy and ensure that it’s a fit for the company’s users.