Added by NikkiElizDemere 8 years ago in
So you’ve solved a basic problem and have some initial customers. Great! But with a growing user base comes pressure to expand your feature set for tangential use cases. It’s easy to get sucked into building a toolbox of related features, rather than a holistic product. In the short term a toolbox may help win more customers, but in the long term it hurts your product by making it difficult to market and even harder to adopt. This fast paced talk builds upon lessons from Des’ experience consulting with over 100 start-ups, helping them identify their core features and orient a product strategy around them. It explains the commonly used- and commonly misunderstood- approaches to start-up product management, and presents easy to action takeaways for analysing your product and planning your product roadmap.
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