Get this, there’s no one best lead generation technique. Rather, you have the best practices employed by SaaS marketers, which we have culled in this guide. The key is finding the right combination that works for you. And keep measuring the ROI to keep improving your conversion rate.

In this strategy guide with examples, we present SaaS lead generation best practices to help you answer the perennial marketer’s question: How do you get more sales in SaaS?

SaaS vendors follow a clear lead gen pipeline, as with most B2B industries, with the goal to convert strangers to customers. But you should go beyond paying customers and aspire to happy, loyal customers; clients who are delighted by your service that they become brand ambassadors promoting your product.