Looking for customers is a challenge that never stops, and it’s stressful as hell because a lack of customers is why companies fail. But I also know that sometimes we, as founders, are oblivious to the most obvious and easy solutions that are right in front of us.

Cold mailing is one of the strategies that founders refuse to acknowledge (especially in Poland, where it takes one mention of cold mailing to instantly be called a “spammer”).

It’s powerful – but also has it’s limitations. In this post I’ll try to explain if you should be doing cold mailing – or looking for another way to find new customers. Let’s go!