It's a decent post for an introduction to what the basic terms in SEO mean, but there's a lot of missing information for something that wants to be a "for Dummies" guide. I get that it's promoting Jezweb's services on that front, but it would be much more useful as a stand-alone piece of content that people want to read (and would more fit the keyword of "SEO for dummies") if it contained more info on basic SEO optimization practices, methods for finding relevant keywords, and so on. Just because it's "for dummies" doesn't mean it shouldn't be more widely useful.

It's surprising to me that so many people have upvoted this without commenting on this actually.