While there are hundreds of SaaS pricing page elements to optimize, our analysis is solely focused on answering “What contract option should you show customers first on your pricing page? Annual or monthly pricing?”

We analyzed the pricing pages of 109 different SaaS vendors.

54% displayed their annual pricing first. The other 46% defaulted to monthly pricing.

Charts, data and full article at https://appealie.com/saas-pricing-page-annual-vs-monthly/