Choosing the right social media post scheduling software is a crucial decision to ensure social media marketing success. Failing to properly investigate your options could mean you are locked into a potentially pricey software subscription with a product that doesn’t meet your needs. With global companies using everything from Instagram to Twitter and YouTube to using Facebook for marketing based on their varying social media demographics, the ability to efficiently schedule and manage social media posts is essential. However, social media marketing as a team requires more than this simple functionality.