Strategic Planning Using Your Startup's Fundamental Equation
Added by
NikkiElizDemere
8 years ago
in
Paid Marketing
"What is the one equation that describes our business?" asked Scott, our new director at Google, during one of our first meetings. I had been there only for a few quarters, so I was startled when he asked. I had never viewed our business this way, but after he asked the question, I wondered why I hadn't. It seemed obvious in retrospect.
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