eBay provides entrepreneurs of all experience levels with a way to build a successful ecommerce business. But with great opportunity comes great competition. In the case of eBay, that competition is 25 million other sellers. To convert shoppers, you must make it clear why they should buy from you.

A strong brand tells shoppers “why,” but to do so on a marketplace, you have to get creative. The best tool you have for communicating your brand identity on eBay is an HTML template for both your listings and your storefront. With this, you can customize the way you present your products and brand to shoppers to encourage both conversions and loyalty.