Email is one of the most powerful channels you can leverage when it comes to communicating with and persuading the people who are ultimately going to buy products from you. Consider the following statistics about the power and value of email marketing for ecommerce:

• The number of email users worldwide is forecasted to rise to 2.9 billion by 2019 (WordStream).
• 73% of millennials identify email as their preferred means of business communication (WordStream).
• Email is 40 times more effective at acquiring new customers than Facebook or Twitter (Campaign Monitor).
• Every dollar spent on email marketing generates a $38 return and delivers a three-fold increase in purchases compared to spend on social (Content Magazine).