Marketing operations is a term that’s used to describe the vast and complex system that guides any number of marketing activities and which assesses an organization’s overall marketing performance. Today, marketing is continually changing at a rapid pace and, consequently, marketing operations has become a critical part of any business.
In this post, we’re going to break marketing operations down piece by piece. This will give you a clearer picture of what it actually is, and the steps you can take to become a master.
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