"Churn" is too vague a word to be useful when talking about growing your SaaS business. You need more context to understand what someone means: revenue or customer churn? Billed monthly or annually? Gross churn, or net of upgrades? And which of the 43 ways is it being measured?

When it comes to improving your churn, the same holds true. You want to unpack the type of churn that’s causing you grief, and then solve for that specific kind of churn.

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