Product development is an ongoing process. Although iteration is a well-known part of the product development process, many businesses forget that continuous iteration is how a product remains great. As the industry and the market evolves, your products must do too. A process of continuous iteration is one of the best ways to keep challenging your product and ensure that you’re putting the best product to market time and time againIn this article, we’re unpacking what continuous iteration is, and how it can be beneficial for design teams to consider.