Internal link building can be a goldmine of SEO opportunities that is completely under your control, but far too often there are linking mistakes that can hurt you. Keep reading to find out what these mistakes are and how you can fix them.

Using Site Audit, an expert SEO analysis tool with over 150 technical checks, we have analyzed 150,000 random websites with 175 million pages and 15 billion unique links in total to discover the frequency of internal link issues. Our study shows that a lot of websites do not live up to their potential because of mistakes that are quick and easy to fix.