The Problem with Month-Over-Month Growth Rates
Added by
NikkiElizDemere
9 years ago
in
SaaS Metrics
To sum up, my recommendations for modeling growth:
- In the first 12-24 months or so after launch, plan to get to your target number by assuming a curve similar to the one shown in plan #2.
- After that, start using a m/m or y/y percentage growth target (ideally roughly in line with the T2D3 concept)
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