Product marketing. Product documentation.

One seems focused on business growth. The other is often treated more like an annoying cost center.

Did you know that combined together as product marketing documentation they can make a powerful addition to your arsenal?

It’s not only useful in launching your shiny new product, but plays a big role in those regular software updates where you can show you’re consistently adding value to your customers. Documentation is your silent partner in demonstrating this value.

It’s important because SaaS companies are all about relationships. In a subscription company, continually marketing to your existing customers is essential.

Product documentation not only deepens your relationship with your customers, but talks to them when you’re not there.

Read on to find out EXACTLY how you can use documentation to market your SaaS.