Email marketing software is used by businesses to send out promotional emails to their customers. At the same time, email marketing is an effective method that boost brand awareness with a technique that has the capacity to scale across diverse audiences. This type of marketing includes transaction emails such as approvals and alerts, and promotional emails such as events, newsletters, and ads. Email marketing systems can help a company to target its prospects better, distribute content, and reduce marketing costs. Key features of this software include automation of email tracking and newsletter delivery, designing and sharing of newsletters, creation of permission-based mailing lists, and inbound lead generation. The best way to select the right email marketing app for your needs is to browse our list of top platforms, especially the current category leader HubSpot Marketing.