In a highly competitive market, the tiniest detail will make a difference. Regardless of the industry in question, there will always be two or more companies that basically offer one and the same thing - be it a product or a service. However, one of these companies is an industry giant, while others cannot seem to move from the start-up phase. Why so?

It can be a lot of things. They can have a very good customer service department. Their designer might have done a hell of a job and their logo and offices are attractive to users - as I said, a lot of things. But there’s probably more to it.

The most successful businesses started off by offering their products and services at the right price. Enter Price Optimization!

In the following piece, we will talk about a price optimization software solution offered byUpstream Commerce.

But first, let’s define a few things.