Using ROAS to Measure the Effectiveness of Your Ad Campaigns

Added by rachelesco0 5 years ago in
E-commerce
Google Adwords
SEM

While there are, of course, a number of different areas of your ecommerce business that require some sort of monetary investment on your part, today we’re going to focus on advertising and specifically how ROAS (return on ad spend) can improve the effectiveness of your campaigns.

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