Zenchef (previously 1001Menus) is a SaaS marketing platform for restaurants. Its mission: save restaurant owners’ time and enhance their day-to-day management in order to make them gain a bigger, more faithful clientele. A few weeks ago, Zenchef was all over the news: they went through a re-branding, raised €6 million with prestigious VCs and business angels, and opened new markets in Europe.

Zenchef’s point of view on Sales is highly enlightening: their target is completely vertical, everything but tech-savvy, and now segmented between different countries that obey different rules.

Nevertheless, in just 4 years, the team managed to scale its sales strategy — with a few hick-ups along the way. Xavier Zeitoun, Zenchef’s CEO, shared with us all of his techniques, methodologies, management tricks, and screw-ups in the most straight-forward way.