Was it a smart decision by Apple Music to avoid a freemium business model?
Added by
zolachupik
4 years ago
in
business
When Apple Music, the streaming platform of the tech giant, was launched in 2015, the reactions it generated were pretty polarised: from people thinking that they were too late in a market ruled by Spotify, to others defending that their business model –based on a compulsory subscription fee after a 3-month trial period– would “rescue artists from Spotify in the same way that iTunes rescued them from Napster”.
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