55% of buyers go straight to Amazon when they shop online. Is selling on the most popular marketplace the key to maximum profits? Not quite...

The key ingredient to greater profits isn’t selling on the “right” venue—it’s selling on multiple venues to get the most out of each platform.

We put this theory to the test by analyzing the sales of 1,160 Sellbrite merchants. By comparing channel usage against revenue, we concluded that sellers who use 3 or more channels generate much greater sales than merchants with fewer channels. Sellers can reach more buyers and maximize sales revenue by selling on multiple channels that serve their businesses’ unique needs.