What is a Marketing Plan and How to Create One [20+ Templates]
A marketing plan is a roadmap that helps you set goals, understand your target audience and optimize the impact of your marketing campaigns.
In simple words, it helps you get a clearer view of the what, why and how of all your marketing activities.
A good marketing plan also helps you communicate the “big” strategy and the different tactics involved to your marketing team. Last but not least, it lets you track the success of your campaigns.
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