Undoubtedly, the FIFA  World Cup, winds down recently, is the greatest sporting spectacle of the world. But did you know, football holds a lesson (as does every sporting event) for every business, whether investing or trading.  In any business you can’t set your expectations too high without setting yourself up to fail. On the other hand, you don’t want to set your too low or other people involved — especially clients — will think you don’t believe in yourself. Let’s read what lessons to be learnt from Football World Cup matches.