Why Bottoms Up Selling Is A Fundamental Shift In SaaS
Added by NikkiElizDemere 7 years ago in
Much has been written about the consumerization of IT, the movement fueling many SaaS startup’s growth by targeting individuals in a target customer called B2C2B, rather than selling top down. But until yesterday, I hadn’t found anyone who had quantified the size of the movement.
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