In order to differentiate from competitors and cut through all the noise that now exists online, you have to establish an authentic community that your target audience can attach onto and actively participate in. But before you dive in, it’s helpful to first understand what community building is as it relates to ecommerce in 2018, and why it matters.

To kick things off, let’s first look at how Merriam-Webster defines community:

• A unified body of individuals
• a group of people with a common characteristic or interest living together within a larger society
• a body of persons having a common history or common social, economic, and political interests