Digital marketers are spoiled by the riches of robust data and analytics. Gone are the “Mad Men” days of ad creation based on a gut feeling, placed in a public setting and measured with guesswork from subsequent sales increases. Now we can measure real visitors, their actions on our website and the direct impact on our bottom line. The problem with having all of this data at our fingertips is that sometimes we forget that there is still value in executing marketing efforts that don’t have immediately measurable results. When paired in conjunction with objective efforts, subjective efforts are still valuable for growing brand awareness (which of course is the foundation of traditional PR). So what does this have to do with forums? Blogging in forums is a modern, disruptive way of native advertising.

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