You don’t often see political candidates using bumper stickers and campaign slogans like, “Vote for me, and together we can repeal H.R. 1721, Sub-Section 4.1(b)!”

Candidates for political office almost always choose easy-to-digest themes, such as “Let’s Put America Back to Work,” or “Make Our Country Strong Again,” or “Prosperity Through Unity.”

There are many good reasons for organizing a political campaign — or driving a product or customer initiative — around “themes,” or high-level strategic objectives.

For example: Themes quickly and clearly communicate your “why” — your overall strategy or goal.

Here are two examples of how themes can drive product roadmaps.