SEO isn’t a one-shot game — it has to be an ongoing practice of your business in order to increase your store’s visibility. The rules of the SEO game have changed in the past few years: it’s more difficult to rank with keywords now since there are more site owners utilizing SEO, and search engines today favor relevant keyword inclusions and penalize out-of-context keyword stuffing. The rules are going to continually change as search engines constantly update their technology.

Staying updated on these changes and continually revisiting the core parts of your SEO strategy, as outlined in this guide, will enable you to keep your store ranking high on search results, even as SEO competition intensifies.