In the startup world, where growth is as essential to life as oxygen, falling short of your growth goals means your company dies. Given the life-or-death importance of achieving growth, it’s ironic that growth teams, marketers and founders often treat it as a matter of faith. Their execution plans amount to working really hard, then dropping on their knees to pray to the growth gods that everything will magically work. The mistake you’re making is a simple but profound fix, and it’ll fundamentally change the way you approach growth.
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