If you haven’t experimented with video yet, it’s time. YouTube has become the second-largest search engine in the world. If you’ve spent time in SEO, you should be devoting some time to your video strategy, too.

The influence of video on sales is undeniable. A positive experience with a video ad increases brand association by 139% and purchase intent by 97%.

It’s especially important if your target demographic is 25-44 years old—and doubly so if you’re looking for male customers.

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