Today, social media is the future of customer service and it can be clearly seen with the growing numbers of social media users. Social media giants such as Facebook, LinkedIn, Twitter, Instagram, etc. have become more than emergent platforms for advertising and marketing. Unfortunately, no matter how hard you try to take your business to new heights, you can no longer run away from social media. It is, and will be for a very long time, an essential part of marketing a business online and now part of customer service. Increasingly, today they are key channels through which customers search and get customer service.