Too many companies think that all they really need is a facelift for their website. They think that that’s all it takes to get better leads and, ultimately, more people who move down the sales funnel and become actual buyers. In fact, it’s not uncommon to want to rush into design without taking into account all that has to happen before the actual design so that the site is effective.

In fact, the more complex your service is, the more you need your site to work for you, simply because that is the way that your buyers want to buy today.