10 Unconventional Ways To Market Your SaaS Business

Added by TomGorski 7 years ago in
B2B
Content Marketing
Marketing Strategy

Think about ways you can integrate with existing platforms and networks to market your SaaS. Likewise, consider aligning with non-competing SaaS companies already operating in your industry. That cross-promotional integration is often mutually beneficial for all the parties involved.

Discussion

katykatztx

NEW 7 years ago

Referrals are a pillar of traditional marketing but are surprisingly underutilized in SaaS. There is so much opportunity in not only offering referrals but also promoting that they are available. Great list!

trevorhatfield

NEW 7 years ago

I interviewed 20 or so SaaS owners on what has worked best for them in regards to marketing this year and close to 75% of them all mentioned their partnerships. Partnerships seemed to be the pivot point, so I agree with you @TomGorski. I also enjoyed the read as a whole, lots of good things. One thing I found out is I should be better utilizing Reddit.

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