Think about ways you can integrate with existing platforms and networks to market your SaaS. Likewise, consider aligning with non-competing SaaS companies already operating in your industry. That cross-promotional integration is often mutually beneficial for all the parties involved.
Discussion
NEW 7 years ago
NEW 7 years ago
I interviewed 20 or so SaaS owners on what has worked best for them in regards to marketing this year and close to 75% of them all mentioned their partnerships. Partnerships seemed to be the pivot point, so I agree with you @TomGorski. I also enjoyed the read as a whole, lots of good things. One thing I found out is I should be better utilizing Reddit.
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