Word-of-mouth recommendations are big drivers for millennials and online shoppers in general. It’s been reported by Nielson that 84% of consumers always or sometimes take action based on personal recommendations. So the question is, how do we as ecommerce owners drive more word-of-mouth recommendations about our products? The answer is by setting up attractive referral programs for loyal customers.
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NEW 7 years ago
Some great tips -- thanks for sharing!
On "Invest in Personalization" I would add that not only should messaging be personalized, it should also be direct and conscise. Or as one millennial put it, "make your point and then shut up."
If interested, I covered more on the topic (and other tips) in this blog: "6 Tips For Selling Subscriptions to Millennials…by a Millennial" https://www.chargify.com/blog/6-tips-for-selling-subscriptions-to-millennials/
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