According to studies, marketing is crucial for 60-80-90% of CEOs, but in the real-life, 100% of them will cut marketers off if they don’t present measurable results. Bad news: vanity measurements such as Facebook likes don’t count. Moreover, can be treated as little better than mad scientists playing with ideas and generating ridiculous costs. All this can be really discouraging for creative people who just want to make a living with the job they love.