With machines becoming more and more sophisticated, people are often worried that robots and AI are going to take over their jobs. Siri has now taken the form of a personal assistant and fast food restaurants are putting in ordering kiosks to avoid the lines. So, even professionals like marketers are understandably concerned about the looming threat of AI. However, the AI we are seeing hit the market is actually more like the marketer’s greatest ally.

Rather than replacing the human element of advertising, technology is offering new insights and allowing marketers to take their efforts even further with personalized advertising. Here are a few companies that have AI programs that stand out.