Influencer marketing is alive and well. It’s thriving, in fact. According to Mediakix, "89 percent of marketers have reported that ROI from influencer marketing is comparable to or better than other marketing channels" they invest in.

Still, I’ll admit, when influencer marketing first became a thing, I wasn’t sure if the trend would last as long as it has. But I’ve been happily proven wrong again and again, as it continues to be a worthwhile channel to invest in for ecommerce brands of all sizes.