Are your clients stupid? Are your competitors bastard? Does The Reptilian Elite want your business fail? Even if it is true (but it isn’t – not really sure about reptilians ‘thought), your saas company will not fail because of them. Blame one little number: your customer acquisition cost. Don’t believe me, eh? It is a symptom that you are paranoid. I can’t help you with that. But I’m about to give you 5 useful tips to decrease the one number that truly counts: your CAC. But before that…