Exit intent is essentially a pop-up that appears when a user attempts to leave the website. This pop-up will generally showcase a deal or promotion to entice the shopper to buy now. Offering a last second deal like free shipping or 10% off is the retailer’s final offer to the potential buyer, and it has proven to be successful. On average, there is a 25% decrease in cart abandonment after implementing deal-oriented exit intent campaigns.
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