Online marketing is an efficient way of promoting your business, but there are still channels that are not exploited to their full potential. There are many tools, techniques and social networks you can use to increase the scope and reach of your product or services online. Unlike traditional marketing, content for online marketing is sustainable. If you want to take your online campaign to another level, you should think outside of the box and integrate cross-promotion into your online marketing strategies. 

Cross-promotion is a technique whereby you utilize another medium or channel to promote or distribute your services and products to new markets. It is a powerful and inexpensive approach to generate more sales and expand your marketing efforts. In simple words, you find a partner that sells a complementary product for your company, and you cross-promote each other.