Learning from experience is a good thing, but learning from other’s experience is better. In this article we’ll discuss some great strategies from one of the most successful SaaS vendors and a thought leader in inbound and lead generation – HubSpot.

Having clear email workflows, persona snapshots, rich content database and the right tools has allowed HubSpot to improve and grow its business to more than 40,000 customers in 90 countries today. At the core of their secret sauce is the discipline to understand its market and the commitment to invest in the right tools.

You can automate or streamline all of the prospecting marketing strategies we’ll discuss with HubSpot CRM and HubSpot Sales, which are both great tools that allow you to create email templates, schedule email sequences, set triggers, associate records and lay down a clear visual sales pipeline to track nurtured leads towards the bottom of the funnel. Or, you can try any of these leading CRM solutions, but make sure you have the same features as the ones offered by HubSpot, otherwise such tools simply won’t be able to automate your processes well-enough.

You’ll be needing those features to follow the prospecting techniques listed below, so we recommend that you start on the right footing and sign up for a HubSpot CRM free app here.

How can you effectively automate your prospecting and increase quality of leads?