Customer engagement is an obligatory paradigm for every business to lead and make its roots strong. With the ever increasing competition, it’s not only your product or offering that will distinguish you. But an overall experience and customer journey outlines your business impression on others. Knowing what your customer feels about your organisation is important. In this dynamic world, a continuous evaluation is must to adhere to the customer desires and train your employees accordingly. By this we mean, create a culture in B2B organisations to evolve your workforces with the organization with a customer centric attitude.